I hope the title of this blog got your attention! Now won't you give me a moment of your time so I can justify that statement :) Recently I had yet another one of those teeth grinding conversations about the Network Marketing business model.
It started off with a not so subtle eye roll, and ended in a very blunt accusation about ‘pyramid schemes’. Oh yes….you heard right. Even though such things are illegal, people still feel justified in making such blatant accusations.
Now I can’t mock too hard, considering I used to be that ignorant myself and may have indulged in a few eye rolls over the years, but in this day and age? Where information is readily available and we are no longer blinded by that which we cannot see?
To pretend that I am not both affected and offended is impossible, although I do try my hardest to respond in kindness and grace without my own exaggerated eye roll taking centre stage.
First of all, if you knew anything about me, you’d know implicitly that I would never involve myself in such a thing, and that integrity and business ethics is one of the cornerstones of my character.
Secondly, I have over 20 years of business experience – both creating, building, and managing companies and not for profit organisations. If this isn’t enough proof that I have half a clue about what I’m doing, then maybe the certificate on my wall that says POST GRADUATE DIPLOMA in Business with an A+ average might convince you. I’m 1 year off my MASTERS and that my friend should tell you something.
Interestingly enough, many of my esteemed Professors talked about MLM or Direct Marketing as the foreseeable way of the business future. Why? Because when technology finally takes over (and it will), human contribution and the diminishing value of it, will become obsolete UNLESS we can find a way to cement sustainable unique value in the workforce. And one of the only ways to do that – is to BE HUMAN. To value relationships and provide our world with what AI cannot. Heart, Soul, Love, Compassion, Connection – all that good stuff.
Direct marketing is all about relationships. At least in my world it is!
Newsflash! It is very difficult to help people, if you don’t have some sort of relationship with them.
And so it is in that spirit and with that heart that I proudly conduct my direct marketing business. I focus on getting to know people, and what’s going on in their worlds. I focus on caring and responding to their various needs. I focus on connection, compassion and care above and beyond any product I have to offer them. If I see a need, I respond to it – firstly for the sake of serving and helping, then for the sake of empowering those people to make informed decisions about their health and wellness.
It really is simple.
Robert Kiyosaki, arguably the worlds most reputable entrepreneur (author of Rich Dad Poor Dad) said himself that if he had a chance to do his life/business all over again, he would choose the MLM business model. There are hundreds of thousands – if not millions of people who would agree with him, not because he’s famous, but because intuitively we know that the human race can offer something that cannot be cloned or digitalised – and that is extremely valuable.
I am proud to be a Wellness Advocate for doTERRA, a highly reputable MLM company that has been around for a long time (aka not a flash in the pan), is a frontrunner in the natural health industry, and who I’ve discovered, after much research and analysation, is a world leader in service AND generosity. The world around us is sick, and in turn is making us sick. I can think of no better way to spend my professional time and energy, than to get natures medicine cabinet into as many homes as I possibly can. It’s really quite simple, and not some evil scheme I’ve whipped up in my secret lair lol
For those involved in MLM or thinking about it:
If you are building a MLM business, and come across this absurd pyramid argument, understand that most of the time these people are being triggered by something that has happened to them or someone they know, and they are just projecting their hurt and offence. It’s not personal (talking to myself now!), although it certainly can feel that way.
The ugly truth is that many people have been hurt by greedy, mismanaged MLM businesses, and the wildfire has spread. Unfortunately, there are still some MLM’s out there that are not doing the industry any favours – but isn’t that the case for all things in this life? Nothing and nobody is perfect and it doesn’t take much effort to point out our imperfections. All we can do is align ourselves with a better way, and walk down a better path.
In response to such passive aggressive accusations, try to find out where the reaction is coming from. Don’t argue, as mentioned above try not to get offended or defensive, as remember – the point of direct marketing is to foster connection and relationship. If all else fails, and if you really want to shut the conversation down – mildly mention (with a cheeky smile) that if they are working in a company or organisation, then they are the ones that are part of a pyramid structure. Picture this: At the top - CEO, Second level - Department managers, Third level - Team managers, Fourth level - everyone else who cannot go further than the CEO. What does that look like? A triangle perhaps? Lol
In doTERRA for example, it is not only possible but very easy to surpass the people who were doing this well before you. I have the potential to earn more money than the person who introduced me, or than the people who introduced her. In the same breath, the people I have introduced have the same opportunity to surpass me and I am their biggest cheerleader!! There are no limits and that suits me and my big dreams just fine!
So if you’ve been thinking about getting involved, and dreaming about making some (or a lot) of extra money on the side, then I invite you to come and have a chat with me. I’m an open book, and will happily point you in the right direction. Feel free to email me on firstname.lastname@example.org Bex xx